Posts Tagged ‘Avatar’

The LAMB devours the Oscars – Best Art Direction

Friday, February 19th, 2010

I wrote this article for the LAMB devours the Oscars series. It was posted on there yesterday, so now I can post it on here as well. :)

The title Art Director is given to the person who is responsible for the overall look of a movie. Nowadays the term ProductionDesigners seems to be more common but the Academy has kept the award name Best Art Direction for now. An Art Director or Production Designer is the head of the Art Department, responsible for everything including Costume and Set Design. The Set Director (included in this nomination) works below the Art Director. The first Academy Award in this category went to William Cameron Menzies for The Dove and Tempist in 1928. From the 1940’s to 1967 the Award was devided into two Awards. One for black-and-white and one for color films. In 1947 the title of the Award was changed from the “Interior Decoration” to “Best Art Direction – Set Decoration”.

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Avatar

Wednesday, January 20th, 2010

KreativBefore I write about  Avatar, I wanted to officially thank RTM over at Flixchatter who was kind enough to award me a second Kreativ Blogger award. This is very exciting since I just recently got to know her blog and already love it. So if you don’t know her fabulous blog yet, go and check it out!

Now, I finally managed to see Avatar. We wanted to see it in IMAX 3D which was constantly sold out, so it took a while. It was actually sold out again and even though we arrived at the cinema at 9pm and the movie was supposed to start at 9.45pm, we were already in the continuing  waiting line. After a while, they even stopped the escalator from running so that people started queueing down the stairs, two flights down the stairs to be exact. It was crazy! This movie has been out for weeks! I know that the visiter numbers have gone down in normal 3D and I don’t know who would even watch it without any 3D but I think it will stay in the IMAX cinemas for a while longer.

Picture 1

So, why all this madness? Well, the movie is extremely well made. No question about it. The world of Pandora is so gorgeous, I wish I could go there on my next vacation. Screw it, I want to move there! The glowing colors, all the animals, the flying mountains, all of it is so well thought out and stunning that it is a joy to be a part of this foreign world for almost three hours. Even though the natives look a bit like fish and their faces are not really human like, they are still very gorgeous and attractive. Who wouldn’t want to glow in the dark?

I had been warned (read this, it’s so funny) that the story is like Pocahontas but I guess I didn’t quite believe it. I thought they would at least change it a bit. I was wrong. It is exactly the same story, not only as Pocahontas but as so many films that I have seen before. It was absolutely predictable to the last little detail. I am hoping that now that they took this giant step into a new world of filmmaking, that they can be bothered to also come up with a unique script. Having said all that, the setting of the film is very unique. As I said, Pandora is gorgeous.

Picture 2

As beautiful as this film was, I didn’t fall in love with it as everyone else did. While watching it, I was thoroughly entertained but when the credits came up the feeling didn’t stick. The end song is so much like “My heart will go on” from Titanic that all I could think about was how unoriginal James Cameron really is. He knows how to make a block buster but doesn’t actually come up with his own ideas. And even though I am not criticizing the way that the movie was made, I don’t think I will ever see it again and I also don’t think that many people will buy it on DVD because it really only works in 3D. I mean, it was a very special sensation (especially in IMAX) to almost be flying on my own dragon along with Jake and Neytiri but on a small TV it just won’t work the same way.

Since this movie is very difficult for me to rate, I will split the rating up:

The Look: 5 MovieStars + The Story: 2 MovieStars = Over all:

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